Menu
PGDM Pharmaceutical Management MIMA
Curriculum: 2023-25
Semester I
Generic Courses
- Organizational Behaviour
- Managerial Economics
- Managerial Accounting
- Business Research Methods & Statistics
- Marketing Management I
- Anatomy & Physiology
- Pharma Business Environment & Policy
Generic Elective Courses
- Management Fundamentals
- Legal Aspects of Business
- Business Communication
- Clinical Research & Paradign of Pharma Industry
Semester II
Generic Courses
- Human Resource Management
- Financial Management
- Essential of Pshychology for Managers
- Decision Science
Generic Elective Courses
- Pharmacology
- Pharma Sales & Distribution
Specialization Core
- Consumer Behaviour
- Marketing Research and Analytics
- Marketing Management II
- Service Operation Management
Specialization Electives
- Service Operation Management
- Strategic Supply Chain Management & Global Logistics
Semester III
Generic Core
- Indian Ethos & Business Ethics
- Project Management
- Strategic Management
- Entrepreneurship & Innovation
- Summer Internship Project (SIP)
Generic Electives
- Quality Management Techniques & Tools
- Trends in Pharmaceutical Industry
- IPR in Healthcare & Pharmaceutical Industry
Specialization Core
- Pharma Product and Brand Management
- Services Marketing
- Integrated marketing communication
Specialization Electives
- Strategic Cost Management
- Facilities Management
Semester IV
Specialization Core
- International Marketing
- Management Information Systems
- Dissertation
| Particulars | Number of Courses | Credit |
|---|---|---|
|
Core |
21 |
63 |
|
Electives |
17 |
34 |
|
SIP |
01 |
06 |
|
Brand 'U' |
01 |
02 |
|
Capstone Project |
01 |
03 |
|
Total Courses |
39 |
104 |