Curriculum
PGDM Pharmaceutical Management MIMA
Curriculum: 2023-25
Semester I
Generic Core
- Organizational Behaviour
- Pharma Business Environment & Policy
- Managerial Accounting
- Business Research Methods & Statistics
- Anatomy & Physiology
- Managerial Economics
Generic Electives (Any 5)
- Management Fundamentals
- Legal Aspects of Business
- Business Communication
- Selling & Negotiation Skills Lab
- Drug Regulatory affairs
- Corporate Social Responsibility & Sustainability
- Clinical Research & Paradigm of Pharma Industry
- Digital Business
Semester II
Generic Core
- Marketing Management
- Human Resource Management
- Financial Management
- Decision Science
Generic Electives (Any 3)
- Pharmacology
- Pharma Sales and Distribution
- Enterprise Management
- Corporate Governance
- Essentials of Psychology for Managers
- Cyber Security in Pharma Industry
Specialization Core (Any 3)
- Consumer Behaviour
- Medico Marketing
- Digital Marketing
- Marketing Research & Analytics
- International Marketing
- Customer Relationship Management
- Marketing Strategy
Specialization Electives (Any 2)
- Financial Reporting & Analysis
- Pharmaceutical Process Development & Scale-up
- Service Operation Management
- Strategic Supply Chain Management & Global Logistics
Semester III
Generic Core
- Indian Ethos & Business Ethics
- Project Management
- Strategic Management
- Entrepreneurship & Innovation
- Summer Internship Project (SIP)
Generic Electives (Any 3)
- Healthcare Management
- Data Analytics in Healthcare
- Quality Management Techniques & Tools
- Trends in Pharmaceutical Industry
- IPR in Healthcare & Pharmaceutical Industry
Specialization Core (Any 3)
- Pharma Product & Brand Management
- Services Marketing
- Retail Marketing
- Integrated Marketing Communication
- Business Development
- B2B Marketing
- Product Marketing for Medical Devices
Specialization Elective(Any 2)
- Strategic Cost Management
- Fundamentals of Life & General Insurance
- E-Business Operations
- Facilities Management
Semester IV
Specialization Core (Any 2)
- Universal Human Values
- Brand 'U’
- Capstone Project
Program Credit Pattern
| Particulars | Number of Courses | Credit |
|---|---|---|
| Core | 21 | 63 |
| Electives | 15 | 30 |
| SIP | 01 | 06 |
| Brand 'U' | 01 | 02 |
| Capstone Project | 01 | 03 |
| Total Courses | 39 | 104 |